Yagud’s Commitment to Women’s Wellness
In a fitness industry obsessed with "hardcore gains" and "solo grind," women’s realities are often invisible. We saw mothers skipping workouts to pack lunches, professionals sacrificing self-care for Zoom calls, and homes filled with bulky machines that gather dust. 

The truth? Fitness wasn’t failing women – fitness equipment was failing real life.

The Yagud Difference

When we asked women what actually stops them from moving, answers were heartbreakingly simple:
“I can’t leave my kids alone.”
“I’m too tired after work.”
“My living room isn’t a gym.”

So we rebuilt fitness around life’s messy moments:
・ Reshaped treadmills to fit beside playpens, not weight racks
・ Engineered steppers silent enough for naptime workouts

・ Designed variety colors to spark joy, not gym anxiety

Yagud: Designed for Life

Every curve, button, and fold answers a question women shouldn’t have to ask:
“Can I move while the laundry spins?”
“Will my toddler try to climb this?”
“Does it look… human-friendly?”

This isn’t just equipment. It’s permission to care for yourself without leaving who you care for.

WHAT WE DO

At Yagud, we engineer fitness that fits around life, not the other way around.

Every stepper and treadmill is crafted to disappear into your living room – until you decide it’s time to move.

Our Ethos

Thoughtful Design

We obsess over the details you shouldn’t have to:

・ Whisper-quiet motors that won’t wake napping toddlers

・ colorful-hued finishes to spark joy, not gym dread

・ One-touch folding because “me-time” often lasts 12 minutes

Human-Centered Innovation

Your living room is our lab. We study:

・ How moms sneak workouts between laundry loads

・ Why daughters video-call while stepping

・ What makes families high-five over step counts

The Yagud Difference

We blend Scandinavian minimalism with the warmth of Mediterranean family tables.

Our secret? Designing with women, not just for them:

・ Partnering with ergonomic experts to protect postpartum bodies

・ Consulting nursery designers to make storage kid-safe

・ Hiring moms as product testers (“Does it survive Cheerios?”)

Why We’re Here

It’s not about six-pack abs.

It’s about the mom who finally stretches without guilt.

The couple that laughs through evening walks… indoors.

The grandma keeping up with grandkids.

Fitness shouldn’t demand you leave your life –

it should help you fall in love with the one you have.